An Amazing Flavourful Future
Discover amazing ice cream creations at the Pop-up Ice Cream Shop to be held during Bangkok Design Week from 1-9 February 2020. These flavourful treats are specially designed for THAIFEX-Anuga Asia 2020, the leading international trade exhibition for food & beverages. Stop by the Pop-up Ice Cream Shop for a delicious taste from 11am to 8pm at the Thai Marine Police residence, Charoenkrung Soi 36, Bangkok. Organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand, under the theme "Future Food Forward”, four leading design studios in Thailand - Thinkk, Trimode, TROP, & Studio - will use their creative expertise to explore new possibilities in food using ice cream as their media. In collaboration with ice cream maker Thongdee Gelato, the four studios will each create superb ice cream designs for patrons to offer their opinions – and enjoyment - both visually and through taste. The project aims to change the way we admire and consume ice cream by inviting multi-disciplinary designers, not chefs, to create attractive new styles. In this way, we discover what happens when we look at food through design perspectives. This could be the next step for the future. The project is created as an introduction to THAIFEX-Anuga Asia 2020 trade exhibition by emphasizing the important role design plays in enhancing Thailand’s position as one of the world's major food producers and exporters. Come along and taste this super ice cream. We look forward to welcoming you at THAIFEX-Anuga Asia 2020.