BITS, or Brand Identity and Typography Symposium, is an international symposium focused on typography, graphic design, and branding. Organized by Cadson Demak for over 11 years, BITS features a dynamic lineup of conferences, group discussions, and workshops led by speakers from around the world. These speakers come together to share knowledge and stimulate creativity through over 20 sessions across a 4-day period. Attendees have the opportunity to explore, exchange, learn, and share a wide range of design-related topics, including design trends and business development. The event's target audience includes designers from both Thailand and abroad, students, educators, and anyone interested in the creative industry.