“In the Red Light, WE THRIVE” is a collaborative art exhibition by GUMPOONG (Pongnapak Fakseemuang), FIRST (Architapon Parnthong), and Boss (Pisit Thunyanopporn). They present installation and olfactory art in the Hua Lamphong area, telling the story of Salak Hin Alley, which was once considered a RED ZONE or dangerous area. However, Salak Hin Alley has improved significantly and is no longer dangerous. Many families live there, struggling and striving to live like normal people. The concept of the RED ZONE is reinterpreted, using beauty and creativity to change the perspective of the Trok Salak Hin community, allowing outsiders to experience the true identity of this area. About the artists: Gumpoong (Pongnapak Fakseemuang) is an artist who works in multiple mediums, including photography, generative art, installation art, music, and design. First (Architapon Parnthong) is a perfumer and the owner of Ashram Scent, a scent design studio. Boss (Pisit Thunyanopporn) is a designer and YouTuber.