"Bloom for New Gen" is a creative tourism initiative in the Pak Khlong Talad area, designed for Gen Z. It includes an E-book guidebook and an AR exploration activity across five key locations. Participants can discover 10 unique flowers, learn about flower shop zones, and complete an online survey after visiting all points. This project aims to promote Pak Khlong Talad to Gen Z travelers (ages 18–28) by using storytelling to foster appreciation for the area. To join, participants can scan QR codes available on the Humans of Flower Market Facebook page or at local cafés and restaurants to access the guidebook. On the event day, they can scan QR codes at AR Points to view flower-related content, take photos, and explore shops. The goal is to create innovative media that helps the younger generation understand the cultural value of Pak Khlong Talad, paving the way for sustainable creative tourism. WHITE HAT. and Team: Panrasri Sasinin Isaree Pipatpongsa Wasakon Saesue Jumbojan