“The theme for Bangkok Design Week this year, ‘Design Up+ Rising,’ aligns closely with Sansiri’s vision. The challenge wasn’t about interpreting the theme but rather translating our beliefs into a shared experience for visitors. At Sansiri, we’ve always believed that good design enhances quality of life,” said Pim Munthita Trisaranan, Corporate Branding at Sansiri.

‘CONSTRUCTING LIFE, NOT JUST BUILDINGS’ is the belief brought to life through Sansiri’s pavilion, where visitors can experience ‘Good Living’—a design philosophy aimed at improving everyday life. The pavilion is divided into three sections, each exploring a different dimension of well-being.

Good Mood engages all five senses, illustrating how thoughtful design extends beyond aesthetics to influence taste, scent, sound, and touch. The space is infused with the aroma of freshly brewed coffee, Sansiri’s signature fragrance found in all its projects, and a specially curated ambience soundscape designed for relaxation.

Good Health highlights the connection between good design and nature. Green spaces not only provide tranquility but also contribute to overall well-being. This section introduces Sansiri Backyard, a community garden concept incorporated into all Sansiri projects, emphasizing sustainability and urban greenery.

The final section, Good Inspiration, serves as the pavilion’s highlight and extends from Artizen, Sansiri’s initiative that nurtures emerging talents in Photography, Illustration, Music Composition, and Product Design. Selected creatives from the program have collaborated to design this space under the theme ‘A Day in a Good Life’, showcasing how art and design can positively shape everyday experiences.

“We hope this pavilion inspires people to see the importance of quality of life, especially in urban development. If Bangkok residents have access to art and well-designed green spaces, their overall well-being will improve,” Pim concluded.

The Sansiri Pavilion will be showcased at Bangkok Design Week 2025 from February 8-16 at the Grand Postal Building.

For more details on the Good Mood Pavilion, visit: https://www.bangkokdesignweek.com/bkkdw2025/program/125358.

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