teté is a dough fairy character that created out of a passion and pride for 'Thai Tea' or "Cha yen", a globally recognized beverage originating from Thailand. teté is a soft, smiling character, wearing a tall hat made from traditional tea filter bags, and orange-and-green socks that represent Thai tea and tea leaves. teté has a passion for eating and traveling, deeply captivated by Thai food culture. teté loves Thai tea the most. teté is a character that has participated in the CHANGE2023 project: Visual Character Arts Create Soft Power. teté has become a Thai national character brand that produces various merchandise and stationery products such as stickers, postcards, memo pads, and craft sodas have been created. Currently, teté serves as an Original Character for 'Studio Unaibaan', a studio formed by independent artists and writers aiming to embrace fun and creativity to drive sustainable business growth.