Sathorn BKK: Beyond CBD aims to explore how this district has played a pivotal role in shaping Bangkok's urban fabric. Our event promises a gathering of distinguished business owners and thought leaders, each representing diverse industries that thrive within Sathorn. Together, we will embark on an enlightening journey to uncover Sathorn's profound impact on the city's economic expansion, its remarkable role as a nucleus for international cultural exchange, and its undeniable significance in fostering global relationships facilitated by the presence of embassies, corporate entities, and esteemed educational institutions. One of the key highlights of Sathorn's transformation lies in its transition from a central business district (CBD) to a vibrant, community and experience-focused neighborhood. We will unravel the story of this evolution, offering profound insights into how the district has magnetically drawn in hospitality, culinary delights, and modern residential developments that foster a stronger sense of community and livability. Universal Admedia invites you to join us in the journey that connects people, shares perspectives, ignites ideas and nurtures ambitious visions. We believe in the power of collective action, and as we come together to discuss Sathorn's identity and transformation, our hope is to kindle your enthusiasm and inspire your active participation in driving the growth and prosperity of our beloved city. Together, let's redefine the future of Bangkok, one inspired idea at a time. This talk session will be conducted in English and Thai. You can register to participate for free through the festival's registration portal and watch it on Facebook Live: Bangkok Design Week.