Transform the City! Epson’s 4 Projection Mapping Technology Creates Boundless Joy with Boundless Imagination

Projection Mapping is undeniably one of the hallmark features of Bangkok Design Week. Every year, Projection Mapping serves as a main stage where designers and creators from various disciplines come together to explore new possibilities, endlessly pushing the boundaries of image projection techniques onto objects and spaces.

The selection process for the sites to create Projection Mapping art places great importance on the areas’ stories and history. The procedure would allow the festival to act as an experimental ground for discovering new possibilities in developing public spaces for the community. This includes reviving old forgotten architecture, repurposing abandoned spaces, or even making governmental properties more accessible to the general public. Artists aim not only to showcase beauty but also to weave connections between the past and the present, initiating conversations that stimulate collective thinking about the future direction of these places.

Designing such projects requires knowledge from multiple disciplines, including storytelling, motion graphics, music, lighting design, architecture, and much more. Thus, the Projection Mapping initiative becomes an ideal space for designers to experiment with integrating various practices, with technology being a key component that turns every idea into reality.

In this year’s event, expect to encounter Projection Mapping artwork that will infuse Bangkok Design Week with color. Some examples include:

1. I Flower You: Pak Khlong Collective Blooms:

Experience a journey to discover digital flower seeds in the Pak Khlong Talat District, where visitors can collectively plant them in interactive flower pots near the Grand Postal Building. Each flower conveys a unique meaning according to what the planter wishes to convey.

Learn more: www.bangkokdesignweek.com/bkkdw2024/program/67976 

2. “มา/หา/กัน” Join (joy) together:

Pick up local artwork and hear their stories retold through projections on Mahakan Fort. This installation incorporates optical illusion techniques that captivate passersby, making them want to stop, watch, and capture the moment.

Learn more: www.bangkokdesignweek.com/bkkdw2024/program/76265 

3. Bang Bua Live Stickers Book:

Enjoy digital art in the form of a moving sticker book that anyone can interact with in real-time via the website. The digital sticker book created collaboratively will be displayed at Sripatum University.

Learn more: www.bangkokdesignweek.com/bkkdw2024/program/87945 

4. ExperienceScape Project:

ExperienceScape is a project by Urban Ally that invites leading artists to create artworks using new media art and project mapping techniques at various locations in Phra Nakhon District, including Metropolitan Waterworks Authority Maen Si, the Giant Swing, Saranrom Park, and Mahakan Fort.

Learn more: www.facebook.com/UrbanAlly.SU 

Build a Well-designed City with Limitless Technology

Projection Mapping art installations from both this year and previous years tell us that art and design contribute to making cities more livable. They enhance the value of neighborhoods and places that are often overlooked, tell the city’s story, create relationships among people, bring vibrant colors to the city, and generate brilliant ideas. All this would not be possible without the technology that helps translate imagination into reality.

As a global leader in printing and projection technology, Epson recognizes the importance of actively participating in Bangkok Design Week to support this platform in creating a creative and positive impact on the economy. By inviting artists and creators from both the academic and business sectors, Epson aims to collaborate in producing art pieces using Projection Mapping technology. This collaboration is intended to serve as a model for designing a more livable city through innovation and limitless technology.

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Bangkok Design Week 2024

Livable Scape

คนยิ่งทำ เมืองยิ่งดี

27 Jan – 4 Feb 2024

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