Unveiling the Transformation of Thai Fans: A Design Showcase by Hatari x Habits Design Studio

In a tropical country like ours, a fan is an indispensable household item. Regardless of your lifestyle, the fan is embedded in our daily lives and, thus, may be overlooked. But have you ever wondered about the process of designing, manufacturing, and bringing a fan into our homes — especially one that aims for global design excellence?

At the Bangkok Design Week, Hatari, a fan brand deeply rooted in Thai culture for over 30 years, has taken the opportunity to open its doors and reveal the behind-the-scenes journey of creating a fan. From conceptualization and design processes to meet people’s needs to marketing strategies that communicate effectively with consumers, Hatari, in collaboration with Habits Design Studio—a product design studio from Italy with over five years of experience—aims to showcase the intricate details of the fan design process.

For those who want to breeze through life or those interested in exploring the world of design starting with something close to home, we invite you to mark your calendars for the Hatari x Habits Design Studio: Designing the Wind exhibition at the Bean to Bar House. 

When Trends Change, Fans Must Adapt

Although Hatari has been a well-known Thai fan brand for over 30 years, famous for its durability and build quality, times change and people’s lifestyles evolve. The shift from homes to condominiums and the growing emphasis on design and home decor have become significant considerations for younger generations. A brand like Hatari, which has long emphasized functionality, finds itself in a position to adapt.

In response, over the past five years, Hatari has joined forces with Habits Design Studio, a design studio from Italy specializing in electrical appliances and boasting extensive experience in global design for leading brands. They recently established a branch in Bangkok to bridge Hatari’s traditional product manufacturing knowledge with technology and design innovation. This transformation aims to turn the brand into more than just a manufacturer but a ‘product creator’ that understands the needs of a new generation.

The behind-the-scenes of designing the wind for Thais

The exhibition explores the collaborative journey between Hatari and Habits Design Studio to ‘design the wind’ for the Thai people.

The exhibition is divided into four zones with the following presentation formats:

Ground Floor:

‘WIND EMOTION’ – Encounter a large LED light panel panorama that creates a new experience for visitors.

2nd Floor:

‘TECHNOLOGICAL HEART’ – Tells the story of the research and development process that led to the creation of a fan of happiness.

3rd Floor:

‘PERFORMING WIND’ – Installation art inspired by the Colosseum, featuring interactive art from Hatari’s latest fan model.

4th Floor:

‘DESIGN FOR MODERN LIVING’ – A floor that showcases a product collection resulting from the collaboration between Hatari and Habits Design Studio, designed for the lifestyles of a new era.

Additionally, the exhibition offers many interesting activities, including a special photo corner, opportunities to engage in conversations with experts, and customization of the latest Hatari fan model according to your preferences.

Understand the Value of ‘Good Design’ through Fans

As designers and creators of products found in every home, Hatari believes that a fan is a personal medium capable of telling the story of the importance of design and creativity. If people understand how good design adds value to a fan, they might broaden their perspective to a larger understanding, such as designing a good city — a significant challenge of this year’s Bangkok Design Week that invites everyone to think together.

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Bangkok Design Week 2024

Livable Scape

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27 Jan – 4 Feb 2024

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