wmw.___.wmw
We put the brand name of special projects in the middle.
Actually, our brand's full name was "wmw.wmw.wmw," but our Instagram account was hacked, and it was our main social media platform.
So we came up with the idea of leaving the middle blank as a reminder to be careful of scammers.
The ‘wmw’ comes from the name and nickname of the brand owner, but this part is hidden on products as a wavy line.
We want to have fun with the names of our brands without adding any wordplay.
We are an animal lover brand, but we don’t make pet products, just the animal lovers themselves.
We feature all kinds of animals, but mainly focus on common pets like dogs, cats, rabbits, mice, etc.
Each month, the brand has a different special project, such as:
- Project: Happy Birthday dedicated part of the proceeds to help stray animals.
- Project: Valentine involves a pet telling the story of love in different ways.
- Project: Love Me, Love My Pet is our best seller, where pet owners can send pet pictures and choose a frame for custom clothing.
Our brand uses illustrations, printing, and embroidery to create a broad range of products, from T-shirts, shirts, pants, bags, stationery, and accessories such as straps.
The concept of the brand is to bring human behavior to each pet character, as if to tell our stories through our pets.
Many people become immersed in the behavior of these little ones because it reflects our own daily lives and including little details makes it even more fun.
This brand isn’t just for animal lovers, but to raise awareness of our relationship with animals: the readiness needed to adopt a pet and caring for your pet until the day it dies.
Our content focuses on learning about pet care and has fostered a small community of animal lovers who exchange opinions and knowledge of pet care.