centralwOrld citizens, the limitless world

centralwOrld ’s brand character ideas have been used to create the colorful, eye-catching characters of ‘centralwOrld citizens’ artspace located in front of the Grand Postal Building, one of Bangkok Design Week’s main venues. The designers have created 26 playful and friendly characters, illustrated based on the English alphabet A-Z. Each character is also presented with meaningful messages to inspire and invite visitors to find out which character they are, For example :

A – Achiever: I’m full of can-do attitudes and always on the move.

B – Believer: Confidence is a beautiful thing you can possess!

C – Creative: You can create new things with a different perspective.

The 26 characters have their own stories, resonate with a “NICE for diversity” idea and wish to communicate the ‘inclusivity’ notion, where centralwOrld department store is open to be a space for people from many backgrounds, of any race, culture, age, gender, and preference. The art space at the Grand Postal Building is not the only place visitors can see the creations, the courtyard in front of centralwOrld is also adorned with colorful creations inspired by the same concept. So, don’t be surprised if you stop by and see familiar art.

Together We Urban’NICE’ for Diversity

Having diversity and liveliness in people is like adding color to the world. Even though not everyone likes and has different needs, everyone can cohabit happily together by adjusting and supporting each other. Central Pattana believes in the power of collaboration of people from different backgrounds who bring out their strengths and potential and better society, leading it towards greater things and sustainably growing together.

Acquiring experiences through years of developing department store, residential, hotel, and office spaces, Central Pattana recognizes the importance and focuses on designs that serve everyone’s needs. And also wishes that designs in Thailand, consider a more diverse group of people, whether they are regular, senior, or with disabilities to reduce obstacles in terms of usability and focus on designs that bring about a quality of life more equal for everyone.