New Tales of the Old, Told endlessly with SC Asset

Revitalize the district of fond memories

The importance of many districts contributing to Bangkok’s economy has dwindled due to changes over time, and their unique charms and community cultures are slowly disappearing. SC Asset, as a property development corporation that recognizes the importance of fostering a good living ecosystem, supports the revitalization of the old district of Wongwian Yai – Talat Phlu. Bringing the district back to life by preserving its original value while maintaining balance with the changes to the city over time by highlighting the district’s charms and fond memories. These highlights brought about 42 activities and programs that integrated histories and creativity from people in many sectors including the local community networks who wished to see the district grow creatively.

Wongwian Yai, Dreamers’ Jumpstart

The district is full of leather craftsmen, fabric stores, and plenty of DIY goods. It’s often where small entrepreneurs would drop by for inspiration and jumpstart their dreams. These days, the new generations are returning and carrying on their family business with a twist of their creativity. There are also newcomers moving in looking for new business opportunities. So, SC Asset has provided the space at Reference Condo by SC Asset to be one of the main festival venues in Wongwian Yai district under the theme “ถลกหนังวงเวียนใหญ่ (Blow-up Wongwian Yai)” showcasing the unique identity and values hidden in the district. The programs consist of various activities like an exhibition, ‘Blow-up: The Maker, Live Like Charoenrat’ displaying the district’s goodies woven into inspirational stories, making the district’s NFT workshop, projection mapping, handmade crafts workshops, creative markets, and outdoor film projection with live dubbing and experimental music performance. There are also talk stages with interesting topics such as a challenge in the leather business, the development of the Charoenrat area into a creative district, and finding inspiration in product design to stand out in the market. These programs intend to demonstrate the potential and power of creative designs as tools for creating value and enhancing the economy.

Talat Phlu Goodies All in One

Now it’s Talat Phlu’s turn to show their goodies. The highlight that should not be missed is the human interaction exhibition ‘Magical Realism: Rebirth’, resurrecting Talat Phlu at the market underneath the bridge. The exhibition invites visitors to explore new possibilities and transform Talat Phlu into another popular street food spot. Another exhibition is at Nguan Thai Mill, the old structure long-standing with Talat Phlu, which has opened up its space for the venue as well as provided the space for people of various generations to meet and exchange ideas. The experimental exhibition ‘Magical Realism: Echoes of Talat Phlu’, where the daily sounds in the district, like the Chinese lion dance, Kratua thaeng sua traditional play, whooshing trains, etc., create intriguing performance art. Lastly, for the foodies out there, Talat Phlu has it covered. With ‘Magical Realism: Talat Phlu Street Foods’, bringing the district signature food and reforming it to be more fitted with the new generation’s lifestyles.

Community support continues with “Nice” People

Preserving the district’s original cultural assets and driving its economy is an important goal that SC Asset intends to support in the area around the residential property. So that the new residents would have a chance to experience the well-kept nostalgic charms and histories of the district without letting them disappear through time. That’s why each program is focused on the participation of people of all ages. And with a little gimmick, using the familiar Wongwian Yai – Talat Phlu mini-truck to transport visitors around the venues. This introduced new ideas with a mix of familiar history in the district setting, as an example of utilizing creative design as tools to guide the growth of urban‘NICE’zation where everyone is a participant.

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Bangkok Design Week 2023

urban‘NICE’zation

เมือง-มิตร-ดี

4 – 12 FEB 2023

#BKKDW2023

#BangkokDesignWeek

#urbanNICEzation