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Phayanchana

Phayanchana

‘Phayanchana’ is created to show unique Thai alphabets and present an imaginative way to memorise them. The artist has designed the 44 Thai alphabets that kept their original form so that they can be visually memorised and recognised. The exhibition presents the alphabets through postcards which can become an imaginative development of children's games, and help foreigners to learn about the Thai language through images. In the popular trend of cultural exports, the unique beauty of the Thai alphabet can become one of Thailand’s cultural exports in the artist’s view. —— Artist : Ankul Assavaviboonpan Education: Bachelor of Industrial Education, King Mongkut Institute of Technology Ladkrabang Work experience: - 2005 - 2012: Senior Designer at Propagandist Company Limited (Propaganda) - 2013 - 2020: Creative Director at ShH! Design Company Limited - 2021 - Present: CEO at Ankul Design Object Company Limited AWARDS - 2005 : Good Design of Household Product “FrogGetMee”, a chopsticks and spoon from Chicago Athenaeum: Museum of Architecture and Design, USA. - 2006 : Demark Award Product “FrogGetMee” - 2011 : The Excellence Prize in Home & Living from “MIT Award ” YOUNGDESIGNERS-IN ASIA “Design net” TW